Guides, tutorials, and explainers for WordPress analytics
Cookies are on borrowed time. Browsers are blocking them, laws are restricting them, and visitors are rejecting them. If you run a WordPress site and...
You added a cookie consent banner to your WordPress site and overnight your GA4 traffic dropped 30%. Your content didn’t get worse. Your SEO didn’t...
GDPR has been around since 2018, but most WordPress sites still get analytics compliance wrong. Either they slap on a cookie banner and call it...
You check GA4 one morning and see a sudden traffic spike. Exciting, right? Then you look closer and notice it’s all referral traffic from a...
Getting traffic is one thing — getting people to come back is another. The GA4 retention report shows you whether readers are returning to your...
Most WordPress sites have posts that nobody reads. Old tutorials with outdated screenshots, thin posts that overlap with better ones, and articles that ranked once...
There are dozens of metrics in GA4, and most WordPress bloggers track the wrong ones. They obsess over pageviews, celebrate follower counts, and panic when...
Most WordPress users check their pageviews religiously. But here’s the thing — knowing how many people visited your site is only half the story. Understanding...
If you’ve ever looked at your Google Analytics dashboard, you’ve seen the “Sessions” metric. It’s one of the most fundamental measurements in web analytics, yet...
You’re running Facebook ads, sending email newsletters, and posting on LinkedIn. Traffic is coming in. But which campaign actually drove that sale last week? If...