Track & Grow

Your blog's traffic,
made simple.

Practical WordPress analytics guides for people who'd rather write content than wrestle with dashboards.

Latest guides

Explained

You added a cookie consent banner to your WordPress site and overnight your GA4 traffic dropped 30%. Your content didn’t get worse.…

Ellie Vanderstaat · 6 min read · Nov 1, 2026

Plugins & Tools

Open a fresh WordPress install and look for a visitor count. You’ll find a welcome panel, a Quick Draft box, recent activity…

Ellie Vanderstaat · 13 min read · Oct 20, 2026

Plugins & Tools

The best WordPress analytics plugin for your site comes down to two questions. Neither one shows up on a feature list: where…

Ellie Vanderstaat · 11 min read · Jul 20, 2026

Pick a track — from first setup to growing your traffic.

After 8+ years helping businesses make sense of their WordPress analytics, I started this site to share what I've learned — minus the jargon.

Whether you're setting up GA4 for the first time or looking for a privacy-friendly alternative, I write the guides I wish I'd had when I started.