Track & Grow

Your blog's traffic,
made simple.

Practical WordPress analytics guides for people who'd rather write content than wrestle with dashboards.

Latest guides

Quick Setups

You installed Google Analytics, it tracked everything, and now you want it gone — or at least under control. Maybe you got…

Ellie Vanderstaat · 8 min read · Jun 10, 2026

Plugins & Tools

Google Analytics is the default for most WordPress sites. But it’s not the only option — and for some sites, it’s not…

Ellie Vanderstaat · 8 min read · May 29, 2026

Quick Setups

Google quietly changed the name of one of GA4’s core features in March 2024, and plenty of WordPress site owners are still…

Ellie Vanderstaat · 8 min read · May 20, 2026

Pick a track — from first setup to growing your traffic.

After 8+ years helping businesses make sense of their WordPress analytics, I started this site to share what I've learned — minus the jargon.

Whether you're setting up GA4 for the first time or looking for a privacy-friendly alternative, I write the guides I wish I'd had when I started.