Explained
Understanding Referral Traffic in WordPress: What It Is and Why It Spikes
You check GA4 one morning and see a sudden traffic spike. Exciting, right? Then you look closer and notice it’s all referral…
The Blog
Guides, tutorials and explainers for WordPress analytics — track and grow your traffic.
Explained
GA4 Retention Report: Are Readers Coming Back to Your WordPress Site?
Getting traffic is one thing — getting people to come back is another. The GA4 retention report shows you whether readers are…
Content
Content Audit Using Analytics: Find WordPress Posts Worth Updating
Most WordPress sites have posts that nobody reads. Old tutorials with outdated screenshots, thin posts that overlap with better ones, and articles…
Content
WordPress Blog Metrics That Actually Matter (And 5 You Can Ignore)
There are dozens of metrics in GA4, and most WordPress bloggers track the wrong ones. They obsess over pageviews, celebrate follower counts,…
Explained
How to Read Your GA4 Traffic Sources in WordPress
Most WordPress users check their pageviews religiously. But here’s the thing — knowing how many people visited your site is only half…
Explained
Google Analytics Sessions Explained: How They Work and What Counts as a Session in GA4
If you’ve ever looked at your Google Analytics dashboard, you’ve seen the “Sessions” metric. It’s one of the most fundamental measurements in…
Quick Setups
UTM Parameters: How to Track Your Campaign Traffic in WordPress
You’re running Facebook ads, sending email newsletters, and posting on LinkedIn. Traffic is coming in. But which campaign actually drove that sale…
Explained
Linear Attribution Model: What It Is, When to Use It, and When to Skip It
Your paid ad brought someone to your site. A week later, they clicked an email link. Then they searched your brand name…
Web-Analytics
Koko Analytics: The Lightweight WordPress Analytics You Can Run Entirely Locally
Analytics That Respects Your Visitors WordPress powers over 43% of websites worldwide. Yet most WordPress site owners still rely on Google Analytics for…
Web-Analytics
How to Set Up Data Filters and Compare Traffic Segments
When you look at website data, the hardest part isn’t finding numbers—it’s trusting them. Maybe an overseas bot farm spiked sessions, or…