Guides, tutorials, and explainers for WordPress analytics
Your paid ad brought someone to your site. A week later, they clicked an email link. Then they searched your brand name and converted. Which...
Analytics That Respects Your Visitors WordPress powers over 43% of websites worldwide. Yet most WordPress site owners still rely on Google Analytics for tracking visitor data—a...
When you look at website data, the hardest part isn’t finding numbers—it’s trusting them. Maybe an overseas bot farm spiked sessions, or a partner’s QA...
This guide shows how to add GA4 to WordPress using trusted plugins—fast, safe, and beginner-friendly. You’ll also see where to insert screenshots and what each...
If your website exists to do something—sell, capture leads, book demos, get subscribers—you already have a conversion funnel whether you planned it or not. A...
Most teams still default to last-click because it’s simple. The problem: simplicity hides reality. Real customer journeys span days or weeks and touch multiple channels—search,...
Want reliable website analytics without touching code? Good news: on WordPress you can get solid tracking—traffic, conversions, even e-commerce—by installing a few well-chosen plugins and...
You don’t need an enterprise stack to judge blog performance. A tight set of leading (early) and lagging (business) metrics will tell you whether posts...
Studying what wins attention in your niche isn’t about copying—it’s about spotting gaps, raising the bar, and moving faster with confidence. If you want to...
If your dashboard shows visitors bailing after a few seconds, you’re not alone. “Time on site” (or, in GA4 terms, Average engagement time per session)...