Quick Setups
How to Set Up Key Events (Formerly Conversions) in GA4 for WordPress
Google quietly changed the name of one of GA4’s core features in March 2024, and plenty of WordPress site owners are still…
WordPress analytics
Plugins & Tools
MonsterInsights vs Site Kit: Which WordPress Analytics Plugin Should You Use?
Two plugins dominate the conversation when WordPress site owners want GA4 data without touching code: MonsterInsights and Google Site Kit. Both connect…
Explained
Analytics Without Cookies: What WordPress Site Owners Should Know
Cookies are on borrowed time. Browsers are blocking them, laws are restricting them, and visitors are rejecting them. If you run a…
Explained
Cookie Consent and Analytics: How It Affects Your WordPress Traffic Data
You added a cookie consent banner to your WordPress site and overnight your GA4 traffic dropped 30%. Your content didn’t get worse.…
Explained
GDPR-Compliant Analytics for WordPress: What You Actually Need to Do
GDPR has been around since 2018, but most WordPress sites still get analytics compliance wrong. Either they slap on a cookie banner…
Explained
Understanding Referral Traffic in WordPress: What It Is and Why It Spikes
You check GA4 one morning and see a sudden traffic spike. Exciting, right? Then you look closer and notice it’s all referral…
Explained
GA4 Retention Report: Are Readers Coming Back to Your WordPress Site?
Getting traffic is one thing — getting people to come back is another. The GA4 retention report shows you whether readers are…
Content
Content Audit Using Analytics: Find WordPress Posts Worth Updating
Most WordPress sites have posts that nobody reads. Old tutorials with outdated screenshots, thin posts that overlap with better ones, and articles…
Content
WordPress Blog Metrics That Actually Matter (And 5 You Can Ignore)
There are dozens of metrics in GA4, and most WordPress bloggers track the wrong ones. They obsess over pageviews, celebrate follower counts,…
Explained
How to Read Your GA4 Traffic Sources in WordPress
Most WordPress users check their pageviews religiously. But here’s the thing — knowing how many people visited your site is only half…