Quick Setups
How to Track Form Submissions in WordPress with GA4
Your contact form is getting submissions — or so you hope. But without tracking, you have no idea which traffic source sent…
GA4
Quick Setups
How to Set Up Key Events (Formerly Conversions) in GA4 for WordPress
Google quietly changed the name of one of GA4’s core features in March 2024, and plenty of WordPress site owners are still…
Plugins & Tools
MonsterInsights vs Site Kit: Which WordPress Analytics Plugin Should You Use?
Two plugins dominate the conversation when WordPress site owners want GA4 data without touching code: MonsterInsights and Google Site Kit. Both connect…
Explained
Understanding Referral Traffic in WordPress: What It Is and Why It Spikes
You check GA4 one morning and see a sudden traffic spike. Exciting, right? Then you look closer and notice it’s all referral…
Explained
GA4 Retention Report: Are Readers Coming Back to Your WordPress Site?
Getting traffic is one thing — getting people to come back is another. The GA4 retention report shows you whether readers are…
Explained
How to Read Your GA4 Traffic Sources in WordPress
Most WordPress users check their pageviews religiously. But here’s the thing — knowing how many people visited your site is only half…
Explained
Google Analytics Sessions Explained: How They Work and What Counts as a Session in GA4
If you’ve ever looked at your Google Analytics dashboard, you’ve seen the “Sessions” metric. It’s one of the most fundamental measurements in…
Web-Analytics
How to Set Up Data Filters and Compare Traffic Segments
When you look at website data, the hardest part isn’t finding numbers—it’s trusting them. Maybe an overseas bot farm spiked sessions, or…