Quick Setups
How to Disable or Opt Out of Google Analytics on WordPress
You installed Google Analytics, it tracked everything, and now you want it gone — or at least under control. Maybe you got…
Google Analytics
Quick Setups
How to Set Up Key Events (Formerly Conversions) in GA4 for WordPress
Google quietly changed the name of one of GA4’s core features in March 2024, and plenty of WordPress site owners are still…
Explained
Cookie Consent and Analytics: How It Affects Your WordPress Traffic Data
You added a cookie consent banner to your WordPress site and overnight your GA4 traffic dropped 30%. Your content didn’t get worse.…
Explained
GDPR-Compliant Analytics for WordPress: What You Actually Need to Do
GDPR has been around since 2018, but most WordPress sites still get analytics compliance wrong. Either they slap on a cookie banner…
Explained
Understanding Referral Traffic in WordPress: What It Is and Why It Spikes
You check GA4 one morning and see a sudden traffic spike. Exciting, right? Then you look closer and notice it’s all referral…
Explained
GA4 Retention Report: Are Readers Coming Back to Your WordPress Site?
Getting traffic is one thing — getting people to come back is another. The GA4 retention report shows you whether readers are…
Content
Content Audit Using Analytics: Find WordPress Posts Worth Updating
Most WordPress sites have posts that nobody reads. Old tutorials with outdated screenshots, thin posts that overlap with better ones, and articles…
Explained
How to Read Your GA4 Traffic Sources in WordPress
Most WordPress users check their pageviews religiously. But here’s the thing — knowing how many people visited your site is only half…
Explained
Google Analytics Sessions Explained: How They Work and What Counts as a Session in GA4
If you’ve ever looked at your Google Analytics dashboard, you’ve seen the “Sessions” metric. It’s one of the most fundamental measurements in…
Quick Setups
UTM Parameters: How to Track Your Campaign Traffic in WordPress
You’re running Facebook ads, sending email newsletters, and posting on LinkedIn. Traffic is coming in. But which campaign actually drove that sale…