Content
WordPress Blog Metrics That Actually Matter (And 5 You Can Ignore)
There are dozens of metrics in GA4, and most WordPress bloggers track the wrong ones. They obsess over pageviews, celebrate follower counts,…
engagement metrics
Explained
Google Analytics Sessions Explained: How They Work and What Counts as a Session in GA4
If you’ve ever looked at your Google Analytics dashboard, you’ve seen the “Sessions” metric. It’s one of the most fundamental measurements in…
Web-Analytics
Time on Site: Why Visitors Leave So Quickly
If your dashboard shows visitors bailing after a few seconds, you’re not alone. “Time on site” (or, in GA4 terms, Average engagement…