Quick Setups
How to Set Up Key Events (Formerly Conversions) in GA4 for WordPress
Google quietly changed the name of one of GA4’s core features in March 2024, and plenty of WordPress site owners are still…
conversion tracking
Explained
Linear Attribution Model: What It Is, When to Use It, and When to Skip It
Your paid ad brought someone to your site. A week later, they clicked an email link. Then they searched your brand name…
Web-Analytics
Marketing Attribution Beyond Last-Click: A Comparative Study of 5 Models
Most teams still default to last-click because it’s simple. The problem: simplicity hides reality. Real customer journeys span days or weeks and…