Analytics That Respects Your Visitors WordPress powers over 43% of websites worldwide. Yet most WordPress site owners still rely on Google Analytics for tracking visitor data—a tool that collects personal information, requires consent banners, and processes… Koko Analytics: The Lightweight WordPress Analytics You Can Run Entirely Locally
When you look at website data, the hardest part isn’t finding numbers—it’s trusting them. Maybe an overseas bot farm spiked sessions, or a partner’s QA clicks inflated conversions. This guide shows you how to filter… How to Set Up Data Filters and Compare Traffic Segments
This guide shows how to add GA4 to WordPress using trusted plugins—fast, safe, and beginner-friendly. You’ll also see where to insert screenshots and what each should display so your tutorial (or internal SOP) is crystal… How to Set Up Google Analytics 4 Using WordPress Plugins (No Code)
If your website exists to do something—sell, capture leads, book demos, get subscribers—you already have a conversion funnel whether you planned it or not. A funnel is simply the series of steps people take from… What’s a Conversion Funnel and Do You Need One?
Most teams still default to last-click because it’s simple. The problem: simplicity hides reality. Real customer journeys span days or weeks and touch multiple channels—search, social, email, affiliates, partner content, and more. If you only… Marketing Attribution Beyond Last-Click: A Comparative Study of 5 Models
Want reliable website analytics without touching code? Good news: on WordPress you can get solid tracking—traffic, conversions, even e-commerce—by installing a few well-chosen plugins and following simple checks. This guide walks you through the fastest… WordPress Analytics: Easy Setup with Plugins
You don’t need an enterprise stack to judge blog performance. A tight set of leading (early) and lagging (business) metrics will tell you whether posts attract the right audience, earn attention, and create future revenue.… Blog Traffic: How to Know If Your Content Is Working
Studying what wins attention in your niche isn’t about copying—it’s about spotting gaps, raising the bar, and moving faster with confidence. If you want to use competitor analysis to find content ideas, here’s a practical,… Competitor Content: Finding Ideas for Your Blog
If your dashboard shows visitors bailing after a few seconds, you’re not alone. “Time on site” (or, in GA4 terms, Average engagement time per session) is a sensitive signal: it rises when your page matches… Time on Site: Why Visitors Leave So Quickly
AI is everywhere in marketing decks—but which parts actually help you ship better decisions, and which are just shiny slides? Here’s a pragmatic guide to separating signal from noise. Quick answer: what is AI analytics?… AI in Web Analytics: What’s Useful vs. Just Buzz