If you’ve ever looked at your Google Analytics dashboard, you’ve seen the “Sessions” metric. It’s one of the most fundamental measurements in web analytics, yet many WordPress site owners don’t fully understand what it means… Google Analytics Sessions Explained: How They Work and What Counts as a Session in GA4
You’re running Facebook ads, sending email newsletters, and posting on LinkedIn. Traffic is coming in. But which campaign actually drove that sale last week? If your URLs don’t have UTM parameters, the answer is probably… UTM Parameters: How to Track Your Campaign Traffic in WordPress
When you look at website data, the hardest part isn’t finding numbers—it’s trusting them. Maybe an overseas bot farm spiked sessions, or a partner’s QA clicks inflated conversions. This guide shows you how to filter… How to Set Up Data Filters and Compare Traffic Segments
Want reliable website analytics without touching code? Good news: on WordPress you can get solid tracking—traffic, conversions, even e-commerce—by installing a few well-chosen plugins and following simple checks. This guide walks you through the fastest… WordPress Analytics: Easy Setup with Plugins