Conversion Tracking Setup | WordPress Analytics

Linear attribution model showing equal 25% credit distribution across four touchpoints

Linear Attribution Model: What It Is, When to Use It, and When to Skip It

by Ellie Vanderstaat
Explained

Your paid ad brought someone to your site. A week later, they clicked an email link. Then they searched your brand name and converted. Which channel gets the credit? If you’re using last-click attribution, the… Linear Attribution Model: What It Is, When to Use It, and When to Skip It

Marketing Attribution Beyond Last-Click: A Comparative Study of 5 Models

by Ellie Vanderstaat
Web-Analytics

Most teams still default to last-click because it’s simple. The problem: simplicity hides reality. Real customer journeys span days or weeks and touch multiple channels—search, social, email, affiliates, partner content, and more. If you only… Marketing Attribution Beyond Last-Click: A Comparative Study of 5 Models