Analytics That Respects Your Visitors WordPress powers over 43% of websites worldwide. Yet most WordPress site owners still rely on Google Analytics for tracking visitor data—a...
When you look at website data, the hardest part isn’t finding numbers—it’s trusting them. Maybe an overseas bot farm spiked sessions, or a partner’s QA...
If your website exists to do something—sell, capture leads, book demos, get subscribers—you already have a conversion funnel whether you planned it or not. A...
Most teams still default to last-click because it’s simple. The problem: simplicity hides reality. Real customer journeys span days or weeks and touch multiple channels—search,...
If your dashboard shows visitors bailing after a few seconds, you’re not alone. “Time on site” (or, in GA4 terms, Average engagement time per session)...