About WordPress Analytics
Making web analytics accessible for WordPress users who’d rather write content than wrestle with dashboards.
Hey, I’m Ellie
And if you’ve ever shouted “I just want to know how many people visited my blog!” at your screen while staring at GA4… we’re going to get along just fine.
I spent 8+ years in digital marketing, working with WordPress sites of all sizes. I’ve set up tracking for e-commerce stores, content blogs, SaaS landing pages, and everything in between.
The problem? Most analytics resources are written for data scientists or enterprise teams with dedicated analysts. Regular WordPress users — bloggers, small business owners, freelancers — get left behind.
That’s why I started this site.
My Analytics Philosophy
Simple over sophisticated
You don’t need 47 custom dimensions to understand your audience. Start with the basics: who’s coming, what they’re reading, and whether they’re sticking around.
Privacy matters
I cover privacy-friendly alternatives like Koko Analytics and Plausible alongside Google Analytics. Your visitors’ data isn’t yours to exploit — it’s yours to learn from, responsibly.
WordPress-first approach
Every guide is written with WordPress users in mind. No generic tutorials — I test plugins, themes, and setups on real WordPress sites before recommending anything.
What You’ll Find Here
Quick Setup Guides
Get GA4, MonsterInsights, or Koko Analytics running on your WordPress site in under 15 minutes. No fluff, just steps.
Concept Explainers
Bounce rate, sessions, engagement rate, attribution models — explained in plain English with real WordPress examples.
Plugin Reviews
Honest comparisons of analytics plugins. I’ll tell you what works, what doesn’t, and what’s just marketing hype.
Traffic Analysis
Learn to read your data, spot trends, and make decisions based on what your visitors actually do — not what you hope they do.
No Corporate Fluff. No 15-Step Tutorials.
Just what I did, why I did it, and how you can do it too.
Popular Guides to Get Started
How to Set Up GA4 on WordPress
Step-by-step setup with MonsterInsights or Site Kit
What it means and why GA4 replaced it
Privacy-friendly analytics without Google
Track your campaigns like a pro
Got Questions?
I’m always happy to help. Drop me a line through the contact page or find me on social media.
Whether you’re stuck on a GA4 setup, confused by a metric, or just want to say hi — I read every message.