About WordPress Analytics
Real analytics advice from someone who's spent years in the trenches helping businesses understand their WordPress data.
Hey, I'm Ellie
I've been working with WordPress analytics for over eight years. I started as a digital marketer trying to make sense of Google Analytics dashboards, and ended up becoming the person everyone came to when their tracking broke.
After years of running analytics for businesses of all sizes, I realized something: most analytics advice is written for data scientists, not the people who actually run WordPress sites. That's why I started WordPress Analytics.
Every guide on this site is written the way I wish someone had explained things to me when I was starting out — clearly, practically, and without unnecessary jargon.
Credentials
- Google Analytics certified
- Former Head of Analytics at a European digital agency
- WordPress developer since 2016
- Managed analytics for sites with 10K to 2M+ monthly visits
My Analytics Philosophy
Simple over sophisticated
The best analytics setup is one you actually use. I focus on practical configurations that give you real insights without overwhelming complexity.
Privacy matters
Your visitors' data deserves respect. I cover privacy-friendly alternatives and always explain what data you're collecting and why.
WordPress-first approach
Every recommendation is tested on real WordPress sites. No generic advice that ignores how WordPress actually works under the hood.
What You'll Find Here
Quick Setup Guides
Step-by-step instructions to get analytics running in minutes.
Concept Explainers
Analytics concepts explained in plain English.
Plugin Reviews
Honest reviews of analytics plugins that actually work.
Traffic Analysis
Learn to read your data and make smarter decisions.
No Corporate Fluff. No 15-Step Tutorials.
Just clear, tested analytics guides written by someone who's done the work. Start exploring.
Explore the Blog