About Us
👋 Hey, I’m Ellie
And if you’ve ever shouted “I just want to know how many people visited my blog!” at your screen while staring at GA4…
We’re going to get along just fine.
I used to work in digital marketing. Every time I wanted to track something on my WordPress site — pageviews, clicks, scrolls, even basic conversions — I ended up knee-deep in dashboards, menus, consent banners, data layers, and other chaos.
Then GA4 came along and made things even more confusing.
So I stopped. And started over. But this time — my way.
I wanted simple, honest analytics.
No corporate fluff. No 15-step tutorials.
Just: what I did, why I did it, and how you can do it too.
Quick setups — get something working today, not “after a course”
Plugin guides — tested, explained, and brutally honest
